Summary

Purl Soho

Founded in 2002

Description

With its passion for pure, natural fibers and exceptional design, Purl Soho is best known for bringing a modern sensibility to traditional crafts. Shop for beautiful yarn, fabric and supplies. Also at purlsoho.com, find the much-loved Purl Bee, our pop...

Strengths

  • Purl Soho has a strong market share in their industry
  • Demonstrating revenue growth that is faster than the industry average
  • The number of employees is growing faster than the industry average
  • Revenue growth is more steady than the industry average
  • Since Purl Soho was founded, the company has grown faster than the industry average
  • Web traffic rankings are better than the industry average

Weaknesses

  • Revenue generated per employee is less than the industry average

Annual Revenue

Purl Soho's annual revenue

$4384000

Based on Kona Equity data

  • Revenue per employee

    $243556

  • Variance of revenue growth

    0.04

  • Annual revenue growth since founding

    $199273

  • Revenue growth rate from first known quarter to current

    -59.0%

Employee Count

18 employees

  • Employee growth rate from first known quarter to current

    -57.1%

Executives

Laura Ferguson

Vice President, Operations

l**@purlsoho.com

Jennifer Hoverson

Co-owner

j**@purlsoho.com

Miles Messmer

Product Planner

m**@purlsoho.com

Michelle Kim

Graphic Designer

m**@purlsoho.com

Julianna Mcdonald

Social Media Outreach Coordinator

j**@purlsoho.com

Whitney Vannes

Vice President, Communications

w**@purlsoho.com

Joelle Hoverson

Head of Marketing

j**@purlsoho.com

Marilla Cubberley

Senior Supervisor

m**@purlsoho.com

Zhaniece Airgood

Customer Service Coordinator

z**@purlsoho.com

Anna Valles

Manager, Shipping

a**@purlsoho.com

Nicole Goldsen

Supply Chain Planner

n**@purlsoho.com

Kim Wiley

Manager, Inventory

k**@purlsoho.com

Rickie Painter

Manager, Products Logistics

r**@purlsoho.com

Gabrielle Bush

Design Coordinator & Junior Editor

g**@purlsoho.com

Adam Aronowitz

Designer

a**@purlsoho.com

G Score - 6

The G Score is an eight-point scale where firms are given a score of 1 for each of the criteria that they pass. The G score compares a company against the industry median to find those that are healthy and growing.

  • G1 Revenue is greater than the industry median.
  • G3 Revenue growth rate from the first known quarter to current is higher than the industry average.
  • G4 Employee growth rate from the first known quarter to current is higher than the industry average.
  • G5 Variance of revenue growth is less than the industry average
  • G6 Annual revenue growth since founding is higher than the industry average.
  • G7 Website traffic rankings are better than the industry average

Web Analysis

  • Rank

    153 K

  • Page views per visitor

    3.1

  • Daily time

    2:58

  • Bounce Rate

    60.9 %

Location

2302 Barranca Pkwy. 
Irvine, CA  92606

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Key Information

  • SIC: 5311; 531
  • NAICS: 452; 45
Disclaimer: These numbers are estimates and any other company information is based off our proprietary algorithms and by no means should be accepted as 100% factual. Kona Equity is in no way affiliated with Purl Soho.

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Frequently Asked Questions

Where is Purl Soho located?

Purl Soho's headquarters are located at 2302 Barranca Pkwy.  Irvine, CA  92606.


What is Purl Soho's official website?

Purl Soho's official website is purlsoho.com


What is Purl Soho's revenue?

Purl Soho's annual revenue is $4.4 M.


What is Purl Soho's SIC code?

Purl Soho's SIC: 5311; 531


What is Purl Soho's NAICS code?

Purl Soho's NAICS: 452; 45.


How many employees does Purl Soho's have?

Purl Soho has 18 employees


What industry does Purl Soho belong to?

Purl Soho is in the industry of Luxury goods jewelry.

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