Summary

Negative Underwear

Founded in 2014

Description

Negative is underwear that fits your life - effortless bras, underwear, thongs and loungewear. We're not lacy, pink lingerie. We're sheer, seamless and minimal.

Strengths

  • Negative Underwear has a strong market share in their industry
  • Revenue generated per employee is greater than industry average
  • Demonstrating revenue growth that is faster than the industry average
  • The number of employees is growing faster than the industry average
  • Revenue growth is more steady than the industry average
  • Since Negative Underwear was founded, the company has grown faster than the industry average
  • Web traffic rankings are better than the industry average

Weaknesses

  • N/A

Annual Revenue

Negative Underwear's annual revenue

$6157000

Based on Kona Equity data

  • Revenue per employee

    $192406

  • Variance of revenue growth

    0.01

  • Annual revenue growth since founding

    $769625

  • Revenue growth rate from first known quarter to current

    -3.8%

Employee Count

32 employees

  • Employee growth rate from first known quarter to current

    18.8%

Executives

Lauren Schwab

Co-Founder

l**@negativeunderwear.com

Ellie Jarboe

Manager, Marketing & Operations

e**@negativeunderwear.com

G Score - 7

The G Score is an eight-point scale where firms are given a score of 1 for each of the criteria that they pass. The G score compares a company against the industry median to find those that are healthy and growing.

  • G1 Revenue is greater than the industry median.
  • G2 Income per employee more than industry average.
  • G3 Revenue growth rate from the first known quarter to current is higher than the industry average.
  • G4 Employee growth rate from the first known quarter to current is higher than the industry average.
  • G5 Variance of revenue growth is less than the industry average
  • G6 Annual revenue growth since founding is higher than the industry average.
  • G7 Website traffic rankings are better than the industry average

Web Analysis

  • Rank

    133 K

  • Page views per visitor

    2.1

  • Daily time

    1:47

  • Bounce Rate

    50.6 %

Location

54 Greene St. 3B 
New York City, NY  10013

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Key Information

  • Name: Negative Underwear
  • Category: Apparel & fashion
  • SIC: 513; 51
  • NAICS: 42; 424
  • Disclaimer: These numbers are estimates and any other company information is based off our proprietary algorithms and by no means should be accepted as 100% factual. Kona Equity is in no way affiliated with Negative Underwear.

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