Description

Mackey Marketing Group is a full service marketing agency. By full service we mean marketing. It's our middle name. It's not Mackey Racing Services or Mackey Motorsports Agency. We are experts in marketing all aspects of a racing campaign. Whether you are a company seeking to gain extra horsepower from your motorsport promotion, whether a team looking to position itself better as a marketing property or whether you're a driver actively campaigning up the "corporate" ladder, Mackey Marketing Group is the place where marketing is king. It's what we do. And we've been doing it since 1986. We manage and create marketing campaigns for corporations utilizing motorsport as the marketing 'vehicle.' We can serve as an automotive or motorsport industry "advertising agency" to assist with communication of a relevant racing sales message to a wide variety of racing target audiences. We represent motorsport properties seeking partnerships with corporations looking to gain market share from a motorsport promotion. And we cater to any project in need of marketing services to advance their goals in the motorsport industry. Here the word 'marketing' is verb, noun and adjective and "motorsports" is the universe we live in. Brian Mackey is the founder of MMG. He is not a former professional driver who gained insights while looking for sponsorship for his own career. While he did race as an amateur (didn't everybody?) in Formula Fords, his professional career has always been in sales, advertising and marketing. It makes the difference in what we do, our guiding philosophy in how we do it, and our constant focus on what works and what doesn't in the motorsport marketing arena. There are few, very few, who have more direct experience in development of motorsport marketing than Mackey Marketing's president, Brian Mackey and even fewer who have a professional background and a keen expertise in this one corner of the motorsport universe.