Founded in 2007

Description is a comprehensive multimedia resource that covers Dirt Late Model racing. They provide original content including videos, photos, stories, columns, blogs, and more. The website covers major races and tours, such as Eldora Speedway's Wor...


  • DIRTonDIRT has a strong market share in their industry
  • Revenue generated per employee is greater than industry average
  • Demonstrating revenue growth that is faster than the industry average
  • The number of employees is growing faster than the industry average
  • Revenue growth is more steady than the industry average
  • Since DIRTonDIRT was founded, the company has grown faster than the industry average
  • Web traffic rankings are better than the industry average

Annual Revenue

DIRTonDIRT's annual revenue


Based on Kona Equity data

  • Revenue per employee


  • Variance of revenue growth


  • Annual revenue growth since founding


  • Revenue growth rate from first known quarter to current


Employee Count

15 employees

  • Employee growth rate from first known quarter to current



Amber Rigsby

No Title Available


Todd Turner

Chief Writer and Editor


Andy Savary

Contributor and Analyst


Alli Collis



Derek Kessinger

Dirt On Dirts Finest


Lee Gates



Brett Shoults

RaceWire Contributor


G Score - 7

The G Score is an eight-point scale where firms are given a score of 1 for each of the criteria that they pass. The G score compares a company against the industry median to find those that are healthy and growing.

  • G1 Revenue is greater than the industry median.
  • G2 Income per employee more than industry average.
  • G3 Revenue growth rate from the first known quarter to current is higher than the industry average.
  • G4 Employee growth rate from the first known quarter to current is higher than the industry average.
  • G5 Variance of revenue growth is less than the industry average
  • G6 Annual revenue growth since founding is higher than the industry average.
  • G7 Website traffic rankings are better than the industry average

Web Analysis

  • Rank

    1.18 M

  • Daily time


  • Bounce Rate

    30.0 %


2703 Hendrix Dr. 
Bloomington, IL  61704

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Key Information

  • SIC: 48; 4841
  • NAICS: 5151; 515120
Disclaimer: These numbers are estimates and any other company information is based off our proprietary algorithms and by no means should be accepted as 100% factual. Kona Equity is in no way affiliated with DIRTonDIRT.

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Frequently Asked Questions

Where is DIRTonDIRT located?

DIRTonDIRT's headquarters are located at 2703 Hendrix Dr.  Bloomington, IL  61704.

What is DIRTonDIRT's official website?

DIRTonDIRT's official website is

What is DIRTonDIRT's revenue?

DIRTonDIRT's annual revenue is $3.9 M.

What is DIRTonDIRT's SIC code?

DIRTonDIRT's SIC: 48; 4841

What is DIRTonDIRT's NAICS code?

DIRTonDIRT's NAICS: 5151; 515120.

How many employees does DIRTonDIRT's have?

DIRTonDIRT has 15 employees

What industry does DIRTonDIRT belong to?

DIRTonDIRT is in the industry of Entertainment.

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