VMG Partners is a private equity investment firm with an exclusive focus on acquiring highly branded consumer products companies in the

Strengths

• VMG Partners has a strong market share in their industry
• Revenue generated per employee is greater than industry average
• Demonstrating revenue growth that is faster than the industry average
• The number of employees is growing faster than the industry average
• Revenue growth is more steady than the industry average
• Since VMG Partners was founded, the company has grown faster than the industry average
• Web traffic rankings are better than the industry average
• Employees are staying with the company and less likely to churn compared to the rest of the industry

Weaknesses

• VMG Partners will likely have a high level of competition for a deal