Summary

Vital Essentials

Founded in 1968

Description

Vital Essentials offers the healthiest frozen and freeze-dried raw food, treats, and snacks for pet cats and dogs. Follow your instincts to a raw food diet.

Strengths

  • Web traffic rankings are better than the industry average

Weaknesses

  • Vital Essentials has a very small market share in their industry
  • Revenue generated per employee is less than the industry average
  • Revenue growth is less than the industry average
  • The number of employees is not growing as fast as the industry average
  • Variance of revenue growth is more than the industry average
  • Since Vital Essentials was founded, the company has experienced slower revenue growth than the industry average

Annual Revenue

Vital Essentials's annual revenue

$4233000

Based on Kona Equity data

  • Revenue per employee

    $192409

  • Variance of revenue growth

    0.8

  • Annual revenue growth since founding

    $85796

  • Revenue growth rate from first known quarter to current

    -47.4%

Employee Count

22 employees

  • Employee growth rate from first known quarter to current

    -45.5%

Executives

Melissa Olson

Vice President, Sales & Marketing

m**@vitalessentialsraw.com

Nathan Mcbrayer

Chief Financial Officer

n**@vitalessentialsraw.com

Michael Fagle

Director, Marketing

m**@vitalessentialsraw.com

Dmitriy Alpert

Director

d**@vitalessentialsraw.com

Brett Simmons

Plant Manager

b**@vitalessentialsraw.com

Don Bartley

Regional Sales Manager

d**@vitalessentialsraw.com

Joey Weichmann

National Sales Manager

j**@vitalessentialsraw.com

Marc Heinonen

Regional Sales Manager, Midwest

m**@vitalessentialsraw.com

Kathy Peeters

Controller

k**@vitalessentialsraw.com

Stacy Rihn

eCommerce Sales Assistant

s**@vitalessentialsraw.com

Penny Cleven

Cert. Pet Food Nutrition Specialist

p**@vitalessentialsraw.com

Mary Tomich

Manager, Creative Services

m**@vitalessentialsraw.com

G Score - 1

The G Score is an eight-point scale where firms are given a score of 1 for each of the criteria that they pass. The G score compares a company against the industry median to find those that are healthy and growing.

  • G7 Website traffic rankings are better than the industry average

Web Analysis

  • Rank

    580 K

  • Page views per visitor

    2.0

  • Daily time

    1:33

  • Bounce Rate

    70.0 %

Location

P.O. Box 9227 
Green Bay, WI  54308

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Key Information

  • SIC: 2047; 204
  • NAICS: 3111; 31
Disclaimer: These numbers are estimates and any other company information is based off our proprietary algorithms and by no means should be accepted as 100% factual. Kona Equity is in no way affiliated with Vital Essentials.

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Frequently Asked Questions

Where is Vital Essentials located?

Vital Essentials's headquarters are located at P.O. Box 9227  Green Bay, WI  54308.


What is Vital Essentials's official website?

Vital Essentials's official website is vitalessentialsraw.com


What is Vital Essentials's revenue?

Vital Essentials's annual revenue is $4.2 M.


What is Vital Essentials's SIC code?

Vital Essentials's SIC: 2047; 204


What is Vital Essentials's NAICS code?

Vital Essentials's NAICS: 3111; 31.


How many employees does Vital Essentials's have?

Vital Essentials has 22 employees


What industry does Vital Essentials belong to?

Vital Essentials is in the industry of Food production.

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