Description

Varuna Strategies was formed by Joe Ayoub, a respected Boston trial attorney and business advisor. With more than 30 years of experience, he has become known for his ability to address and resolve business and legal issues even in situations where the potential for controversy or animosity is significant. To provide expertise in other more specific areas when needed, Varuna Strategies has aligned itself with a host of leading partners in the fields of Business Operations, Human Resources, Finance, Branding and Public Relations, Crisis Management and Government Relations. Joe Ayoub started Varuna Strategies to become both a resource and a partner to companies that want to move forward with issues in a way that is as non-adversarial, cost and time efficient and value-enhancing as possible. As a business attorney for more than three decades, he handled and tried cases involving almost every business issue that arises in a private company setting. He understands how issues can grow into business problems that grow into personal hostility. Leveraging that experience, Varuna Strategies helps align the interests of management, investors, family members and shareholders that have diverged for reasons not necessarily related to the best interests of the business. Varuna's goal is to evaluate and then resolve issues quickly, fairly, and in the best interest of the individuals and the company.