Summary
The Sleep Shirt
Founded in 2012
Description
The Sleep Shirt is a nightwear company that began with a simple nightshirt design. Based on a 19th century chemise found by Canadian Alexandra Suhner Isenberg at a vintage menswear stall in London's Spitalfield's market, The Sleep Shirt started with an oversized, unisex nightshirt, made from a crisp blue and white Oxford striped cotton, available in two lengths. The first nightshirts were an instant hit, so Alexandra decided to take on a partner, Megan McEwan, and grow the business. They both loved sleeping in a nightshirt, but realized that a few more colour options, and maybe a great pair of lounge pants or a simple, easy nightie would also be nice to offer. A couple of customers asked for a lighter weight fabric, and Alexandra's mom loves linen, so they added those, too.
Strengths
- The Sleep Shirt has a strong market share in their industry
- Demonstrating revenue growth that is faster than the industry average
- The number of employees is growing faster than the industry average
- Revenue growth is more steady than the industry average
- Since The Sleep Shirt was founded, the company has grown faster than the industry average
- Web traffic rankings are better than the industry average
Weaknesses
- Revenue generated per employee is less than the industry average
Annual Revenue
The Sleep Shirt's annual revenue
$4129000
Based on Kona Equity data
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Revenue per employee
$258063
-
Variance of revenue growth
0.05
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Annual revenue growth since founding
$1305300
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Revenue growth rate from first known quarter to current
-26.7%
Employee Count
16 employees
-
Employee growth rate from first known quarter to current
-24.7%
Executives
Cristina Yannacopoulos
No Title Available
c**@thesleepshirt.comJordanna Hardy
Production Coordinator
j**@thesleepshirt.comNaomi Hiller
Studio Assistant
n**@thesleepshirt.comChelsea Coates
eCommerce Assistant
c**@thesleepshirt.comG Score - 6
The G Score is an eight-point scale where firms are given a score of 1 for each of the criteria that they pass. The G score compares a company against the industry median to find those that are healthy and growing.
- G1 Revenue is greater than the industry median.
- G3 Revenue growth rate from the first known quarter to current is higher than the industry average.
- G4 Employee growth rate from the first known quarter to current is higher than the industry average.
- G5 Variance of revenue growth is less than the industry average
- G6 Annual revenue growth since founding is higher than the industry average.
- G7 Website traffic rankings are better than the industry average
Web Analysis
-
Rank
1.43 M
-
Daily time
0:51
-
Bounce Rate
80.0 %
Location
Unlock unlimited leads
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Key Information
- Name: The Sleep Shirt
- SIC: 23
See similar companies
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By City Bowen Island
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By State British Columbia Small companies in British Columbia
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Firmographic data G Score of 6 Founded in 2012 SIC: 23 #Textiles & Apparel #Consumer Goods #Manufacturing
Frequently Asked Questions
The Sleep Shirt's headquarters are located at 569 Artisan Ln Bowen Island, British Columbia V0N 1G2.
The Sleep Shirt's official website is thesleepshirt.com
The Sleep Shirt's annual revenue is $4.1 M.
The Sleep Shirt's SIC: 23
The Sleep Shirt has 16 employees
