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Strengths

• Revenue generated per employee is greater than industry average
• Demonstrating revenue growth that is faster than the industry average
• The number of employees is growing faster than the industry average
• Revenue growth is more steady than the industry average
• Web traffic rankings are better than the industry average
• Employees are staying with the company and less likely to churn compared to the rest of the industry

Weaknesses

• The Events Calendar has a very small market share in their industry
• Since The Events Calendar was founded, the company has experienced slower revenue growth than the industry average