Summary

Santa Cruz Guitar Company

Founded in 1976

Description

Santa Cruz Guitar Company is a true custom shop. Our small team of seventeen dedicated luthiers build approximately 400 custom instruments a year, working with sustainably harvested and salvaged wood of the highest quality, thanks to founder Richard Ho...

Strengths

  • Santa Cruz Guitar Company has a strong market share in their industry
  • Web traffic rankings are better than the industry average

Weaknesses

  • Revenue generated per employee is less than the industry average
  • Revenue growth is less than the industry average
  • The number of employees is not growing as fast as the industry average
  • Variance of revenue growth is more than the industry average
  • Since Santa Cruz Guitar Company was founded, the company has experienced slower revenue growth than the industry average

Annual Revenue

Santa Cruz Guitar Company's annual revenue

$5119000

Based on Kona Equity data

  • Revenue per employee

    $269421

  • Variance of revenue growth

    0.24

  • Annual revenue growth since founding

    $106646

  • Revenue growth rate from first known quarter to current

    -62.9%

Employee Count

19 employees

  • Employee growth rate from first known quarter to current

    -62.3%

Executives

Adam Rose

Manager, CNC Design & Programing

a**@santacruzguitar.com

Richard Hoover

President

r**@santacruzguitar.com

Michael Replogle

Manager, Production

m**@santacruzguitar.com

Carolyn Sills

Head of Marketing

c**@santacruzguitar.com

Gerard Egan

Luthier

g**@santacruzguitar.com

Eric Poulsen

Guitar Maker

e**@santacruzguitar.com

Christina Webster

Manager, Purchasing

c**@santacruzguitar.com

G Score - 2

The G Score is an eight-point scale where firms are given a score of 1 for each of the criteria that they pass. The G score compares a company against the industry median to find those that are healthy and growing.

  • G1 Revenue is greater than the industry median.
  • G7 Website traffic rankings are better than the industry average

Web Analysis

  • Rank

    1.68 M

  • Page views per visitor

    4.0

  • Daily time

    6:45

  • Bounce Rate

    38.0 %

Location

151 Harvey West Blvd. Ste. C 
Santa Cruz, CA  95060

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Key Information

  • SIC: 7929; 792
  • NAICS: 339992; 339
Disclaimer: These numbers are estimates and any other company information is based off our proprietary algorithms and by no means should be accepted as 100% factual. Kona Equity is in no way affiliated with Santa Cruz Guitar Company.

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Frequently Asked Questions

Where is Santa Cruz Guitar Company located?

Santa Cruz Guitar Company's headquarters are located at 151 Harvey West Blvd. Ste. C  Santa Cruz, CA  95060.


What is Santa Cruz Guitar Company's official website?

Santa Cruz Guitar Company's official website is santacruzguitar.com


What is Santa Cruz Guitar Company's revenue?

Santa Cruz Guitar Company's annual revenue is $5.1 M.


What is Santa Cruz Guitar Company's SIC code?

Santa Cruz Guitar Company's SIC: 7929; 792


What is Santa Cruz Guitar Company's NAICS code?

Santa Cruz Guitar Company's NAICS: 339992; 339.


How many employees does Santa Cruz Guitar Company's have?

Santa Cruz Guitar Company has 19 employees


What industry does Santa Cruz Guitar Company belong to?

Santa Cruz Guitar Company is in the industry of Consumer goods.

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