Summary
Santa Cruz Guitar Company
Founded in 1976
Description
Santa Cruz Guitar Company is a true custom shop. Our small team of seventeen dedicated luthiers build approximately 400 custom instruments a year, working with sustainably harvested and salvaged wood of the highest quality, thanks to founder Richard Ho...
Strengths
- Santa Cruz Guitar Company has a strong market share in their industry
- Web traffic rankings are better than the industry average
Weaknesses
- Revenue generated per employee is less than the industry average
- Revenue growth is less than the industry average
- The number of employees is not growing as fast as the industry average
- Variance of revenue growth is more than the industry average
- Since Santa Cruz Guitar Company was founded, the company has experienced slower revenue growth than the industry average
Annual Revenue
Santa Cruz Guitar Company's annual revenue
$5119000
Based on Kona Equity data
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Revenue per employee
$269421
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Variance of revenue growth
0.24
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Annual revenue growth since founding
$106646
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Revenue growth rate from first known quarter to current
-62.9%
Employee Count
19 employees
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Employee growth rate from first known quarter to current
-62.3%
Executives
Adam Rose
Manager, CNC Design & Programing
a**@santacruzguitar.comRichard Hoover
President
r**@santacruzguitar.comMichael Replogle
Manager, Production
m**@santacruzguitar.comCarolyn Sills
Head of Marketing
c**@santacruzguitar.comGerard Egan
Luthier
g**@santacruzguitar.comEric Poulsen
Guitar Maker
e**@santacruzguitar.comChristina Webster
Manager, Purchasing
c**@santacruzguitar.comG Score - 2
The G Score is an eight-point scale where firms are given a score of 1 for each of the criteria that they pass. The G score compares a company against the industry median to find those that are healthy and growing.
- G1 Revenue is greater than the industry median.
- G7 Website traffic rankings are better than the industry average
Web Analysis
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Rank
1.68 M
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Page views per visitor
4.0
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Daily time
6:45
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Bounce Rate
38.0 %
Location
Unlock unlimited leads
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Key Information
- Name: Santa Cruz Guitar Company
- Category: Consumer goods
- Industry: Manufacturer
- SIC: 7929; 792
- NAICS: 339992; 339
See similar companies
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By City Santa Cruz Small Manufacturer in Santa Cruz Mid-size Manufacturer in Santa Cruz Consumer goods in Santa Cruz Small Consumer goods in Santa Cruz Mid-size Consumer goods in Santa Cruz
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By State CA Small companies in CA Consumer goods in CA Small Consumer goods in CA Mid-size Consumer goods in CA Small Manufacturer in CA Mid-size Manufacturer in CA
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By Category Consumer goods Small Consumer goods Mid-size Consumer goods
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By Industry Manufacturer Small Manufacturer Mid-size Manufacturer Consumer goods and Manufacturer
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Firmographic data G Score of 2 Founded in 1976 SIC: 7929 SIC: 792 NAICS: 339992 NAICS: 339 #Retail General #Music & Music Related Services #Media & Internet #Retail
Frequently Asked Questions
Santa Cruz Guitar Company's headquarters are located at 151 Harvey West Blvd. Ste. C Santa Cruz, CA 95060.
Santa Cruz Guitar Company's official website is santacruzguitar.com
Santa Cruz Guitar Company's annual revenue is $5.1 M.
Santa Cruz Guitar Company's SIC: 7929; 792
Santa Cruz Guitar Company's NAICS: 339992; 339.
Santa Cruz Guitar Company has 19 employees
Santa Cruz Guitar Company is in the industry of Consumer goods.