Summary

PopMatters

Founded in 1980

Description

PopMatters is an international magazine of cultural criticism and analysis. It offers reviews, interviews, and essays on cultural products and expressions in areas such as music, television, films, books, video games, sports, theatres, the visual arts, travel, and the internet. PopMatters has been providing smart readers with sharp, entertaining writing on a wide range of topics in pop culture offering a refuge from the usual hype and gossip. Many of its writers are called upon for their opinions by notable members of the media such as the [BBC](http://www.crunchbase.com/organization/bbc), [NPR](http://www.crunchbase.com/organization/npr), [MSNBC](http://www.crunchbase.com/organization/msnbc), Radio Australia, and [VH1](http://www.crunchbase.com/organization/vh1). Publications such as USA Today.com, Alternet.org, and Imdb.com regularly pick up links to PopMatters articles and post quotes from PopMatters writers. PopMatters was launched in 1999 in Chicago, Illinois.

Strengths

  • PopMatters has a strong market share in their industry
  • Revenue generated per employee is greater than industry average
  • Revenue growth is more steady than the industry average
  • Since PopMatters was founded, the company has grown faster than the industry average
  • Web traffic rankings are better than the industry average

Weaknesses

  • Revenue growth is less than the industry average
  • The number of employees is not growing as fast as the industry average

Annual Revenue

PopMatters's annual revenue

$67492000

Based on Kona Equity data

  • Revenue per employee

    $374956

  • Variance of revenue growth

    0.06

  • Annual revenue growth since founding

    $605000

  • Revenue growth rate from first known quarter to current

    -49.2%

Employee Count

180 employees

  • Employee growth rate from first known quarter to current

    -48.2%

Executives

Sarah Zupko

Chief Executive Officer & Editor & Chief

s**@popmatters.com

Eric Risch

Staff Writer

e**@popmatters.com

Karen Zarker

Managing Editor

k**@popmatters.com

Stephen Rowland

Music Critic and Film and Music Writer

s**@popmatters.com

Andrew Spiess

Staff Writer

a**@popmatters.com

Ross Langager

Review and Feature Contributor

r**@popmatters.com

Max Totsky

Staff Writer

m**@popmatters.com

Hans Kim

Staff Writer

h**@popmatters.com

Evan Sawdey

Interviews Editor

e**@popmatters.com

Greg Schwartz

Contributing Editor

g**@popmatters.com

Lynnette Porter

Contributing Editor

l**@popmatters.com

G Score - 5

The G Score is an eight-point scale where firms are given a score of 1 for each of the criteria that they pass. The G score compares a company against the industry median to find those that are healthy and growing.

  • G1 Revenue is greater than the industry median.
  • G2 Income per employee more than industry average.
  • G5 Variance of revenue growth is less than the industry average
  • G6 Annual revenue growth since founding is higher than the industry average.
  • G7 Website traffic rankings are better than the industry average

Web Analysis

  • Rank

    30.7 K

  • Page views per visitor

    12.0

  • Daily time

    0.416666667

  • Bounce Rate

    37.4 %

Location

3501 N. Southport #466 
Chicago, IL  60657

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Key Information

  • SIC: 2711; 271
  • NAICS: 51; 99999
Disclaimer: These numbers are estimates and any other company information is based off our proprietary algorithms and by no means should be accepted as 100% factual. Kona Equity is in no way affiliated with PopMatters.

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Frequently Asked Questions

Where is PopMatters located?

PopMatters's headquarters are located at 3501 N. Southport #466  Chicago, IL  60657.


What is PopMatters's official website?

PopMatters's official website is popmatters.com


What is PopMatters's revenue?

PopMatters's annual revenue is $67.5 M.


What is PopMatters's SIC code?

PopMatters's SIC: 2711; 271


What is PopMatters's NAICS code?

PopMatters's NAICS: 51; 99999.


How many employees does PopMatters's have?

PopMatters has 180 employees


What industry does PopMatters belong to?

PopMatters is in the industry of Online media.

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