Summary

Playmakers

Founded in 1981

Description

Nationally recognized, award-winning footwear and apparel store in the Greater Lansing area dedicated to helping customers move more and move better.

Strengths

  • Playmakers has a strong market share in their industry
  • Revenue generated per employee is greater than industry average
  • Demonstrating revenue growth that is faster than the industry average
  • The number of employees is growing faster than the industry average
  • Revenue growth is more steady than the industry average
  • Since Playmakers was founded, the company has grown faster than the industry average
  • Web traffic rankings are better than the industry average

Weaknesses

  • N/A

Annual Revenue

Playmakers's annual revenue

$45380000

Based on Kona Equity data

  • Revenue per employee

    $394608

  • Variance of revenue growth

    0.04

  • Annual revenue growth since founding

    $1106829

  • Revenue growth rate from first known quarter to current

    363.1%

Employee Count

115 employees

  • Employee growth rate from first known quarter to current

    134.7%

Executives

Brian Jones

Co-Owners

b**@playmakers.com

Warwick Austin

Creative Director

w**@playmakers.com

Cheryl Hansen

Staff Member

c**@playmakers.com

Alicia Armstrong

Director, Community Outreach

a**@playmakers.com

Mary Vansumeren

Buyer

m**@playmakers.com

John Benedict

Co Owner

j**@playmakers.com

Marcy Kinzer

Executive Director

m**@playmakers.com

Brittany Francis

Floor Manager and Fit Specialist

b**@playmakers.com

Jim Calewarts

Owner

j**@playmakers.com

Courtney Humm

Regional Director (Las Vegas)

c**@playmakers.com

G Score - 7

The G Score is an eight-point scale where firms are given a score of 1 for each of the criteria that they pass. The G score compares a company against the industry median to find those that are healthy and growing.

  • G1 Revenue is greater than the industry median.
  • G2 Income per employee more than industry average.
  • G3 Revenue growth rate from the first known quarter to current is higher than the industry average.
  • G4 Employee growth rate from the first known quarter to current is higher than the industry average.
  • G5 Variance of revenue growth is less than the industry average
  • G6 Annual revenue growth since founding is higher than the industry average.
  • G7 Website traffic rankings are better than the industry average

Web Analysis

  • Rank

    1.2 M

  • Page views per visitor

    1.0

  • Daily time

    1:40

  • Bounce Rate

    81.3 %

Location

2299 West Grand River Ave. 
Okemos, MI  48864

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Key Information

  • Name: Playmakers
  • Industry: Sporting Goods Store
  • SIC: 50; 509
  • NAICS: 453; 4539
  • Disclaimer: These numbers are estimates and any other company information is based off our proprietary algorithms and by no means should be accepted as 100% factual. Kona Equity is in no way affiliated with Playmakers.

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