Summary

MyPoints.com Inc

Founded in 1996

Description

MyPoints.com, Inc. is a provider of Internet direct marketing services. The Company's database-driven direct marketing services, marketed under the trademarks MyPoints and Cybergold, offer direct marketers an approach to Internet advertising that integrates targeted email and Web-based offers with incentives to respond to those offers. Points earned in the MyPoints program may be redeemed for a wide variety of products and services, such as gift certificates, travel awards and prepaid phone cards. The Cybergold program offers a cash-based reward system. MyPoints.com's approach to direct marketing provides Internet consumers with the opportunity to earn rewards by responding to direct offers and by participating in other online and offline activities, as well as provides businesses with an integrated set of online customer acquisition and retention tools.

Strengths

  • MyPoints.com Inc has a strong market share in their industry
  • Revenue generated per employee is greater than industry average
  • Demonstrating revenue growth that is faster than the industry average
  • The number of employees is growing faster than the industry average
  • Revenue growth is more steady than the industry average
  • Since MyPoints.com Inc was founded, the company has grown faster than the industry average
  • Web traffic rankings are better than the industry average

Weaknesses

  • N/A

Annual Revenue

MyPoints.com Inc's annual revenue

$28662000

Based on Kona Equity data

  • Revenue per employee

    $208000

  • Variance of revenue growth

    0.08

  • Annual revenue growth since founding

    $1364857

  • Revenue growth rate from first known quarter to current

    43.3%

Employee Count

138 employees

  • Employee growth rate from first known quarter to current

    38.0%

Executives

Angela Valley

Vice President Business Operations

a**@mypoints.com

Scott Murphy

Business Development Manager

s**@mypoints.com

G Score - 7

The G Score is an eight-point scale where firms are given a score of 1 for each of the criteria that they pass. The G score compares a company against the industry median to find those that are healthy and growing.

  • G1 Revenue is greater than the industry median.
  • G2 Income per employee more than industry average.
  • G3 Revenue growth rate from the first known quarter to current is higher than the industry average.
  • G4 Employee growth rate from the first known quarter to current is higher than the industry average.
  • G5 Variance of revenue growth is less than the industry average
  • G6 Annual revenue growth since founding is higher than the industry average.
  • G7 Website traffic rankings are better than the industry average

Web Analysis

  • Rank

    8.64 K

  • Page views per visitor

    4.08

  • Daily time

    2:38

  • Bounce Rate

    34.9 %

Location

50 California Street, 3rd Floor 
San Francisco, California  94111

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Key Information

  • Name: MyPoints.com Inc
  • Category: Computer software
  • Industry: Corporate Office
  • SIC: 73; 731
  • NAICS: 54189; 5418
  • Disclaimer: These numbers are estimates and any other company information is based off our proprietary algorithms and by no means should be accepted as 100% factual. Kona Equity is in no way affiliated with MyPoints.com Inc.

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