If youve been mattress shopping on-line, you might have noticed that all those bed in a box brands are pretty hard to tell apart. How are you supposed to know whether a particular bed lives up its hype? Sure you can return it after a few weeks, but ...

Strengths

• Luma Sleep has a strong market share in their industry
• Revenue generated per employee is greater than industry average
• Demonstrating revenue growth that is faster than the industry average
• The number of employees is growing faster than the industry average
• Revenue growth is more steady than the industry average
• Since Luma Sleep was founded, the company has grown faster than the industry average
• Web traffic rankings are better than the industry average

Weaknesses