HyperScale is an electronic magazine, with a Traders Gallery for commercial organisations and some lively, friendly and relevant Discussion Groups. The Model Gallery is the "eye candy" to provide inspiration; the Feature Articles provide a more detailed description of the construction of particular models; the Reviews give opinions on new and existing models, accessories and decals; while the Reference Library supplies some historical or technical background to modelling subjects.

Strengths

• HyperScale has a strong market share in their industry
• Revenue generated per employee is greater than industry average
• Demonstrating revenue growth that is faster than the industry average
• The number of employees is growing faster than the industry average
• Revenue growth is more steady than the industry average
• Since HyperScale was founded, the company has grown faster than the industry average
• Web traffic rankings are better than the industry average

Weaknesses