Summary

Fitness Direct

Founded in 1996

Description

Fitness Direct offers the best selection of home fitness gym equipment, including ellipticals, bikes, rowers, treadmills, strength equipment, and more.

Strengths

  • Fitness Direct has a strong market share in their industry
  • Demonstrating revenue growth that is faster than the industry average
  • The number of employees is growing faster than the industry average
  • Web traffic rankings are better than the industry average

Weaknesses

  • Revenue generated per employee is less than the industry average
  • Variance of revenue growth is more than the industry average
  • Since Fitness Direct was founded, the company has experienced slower revenue growth than the industry average

Annual Revenue

Fitness Direct's annual revenue

$3758000

Based on Kona Equity data

  • Revenue per employee

    $250533

  • Variance of revenue growth

    1.4

  • Annual revenue growth since founding

    $134214

  • Revenue growth rate from first known quarter to current

    113.3%

Employee Count

15 employees

  • Employee growth rate from first known quarter to current

    -16.0%

Executives

Mark Goodman

President

m**@fitdir.com

Logan Fiedler

Vice President

l**@fitdir.com

Nick Vonderhaar

Director, Commercial Sales

n**@fitdir.com

Steve Blankenship

Head Technician

s**@fitdir.com

Andy Grenz

Manager, eCommerce

a**@fitdir.com

Eric Camerino

Commercial Sales Consultant

e**@fitdir.com

Sandra Heimbach-Lott

Accountant

s**@fitdir.com

Stephen Sass

Fitness Direct

s**@fitdir.com

Sean Grindle

Customer Service Manager

s**@fitdir.com

G Score - 4

The G Score is an eight-point scale where firms are given a score of 1 for each of the criteria that they pass. The G score compares a company against the industry median to find those that are healthy and growing.

  • G1 Revenue is greater than the industry median.
  • G3 Revenue growth rate from the first known quarter to current is higher than the industry average.
  • G4 Employee growth rate from the first known quarter to current is higher than the industry average.
  • G7 Website traffic rankings are better than the industry average

Web Analysis

  • Rank

    717 K

  • Daily time

    1:53

  • Bounce Rate

    65.2 %

Location

8063 Balboa Ave 
San Diego, CA  92111

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Key Information

  • SIC: 39; 394
  • NAICS: 33992; 339
Disclaimer: These numbers are estimates and any other company information is based off our proprietary algorithms and by no means should be accepted as 100% factual. Kona Equity is in no way affiliated with Fitness Direct.

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Frequently Asked Questions

Where is Fitness Direct located?

Fitness Direct's headquarters are located at 8063 Balboa Ave  San Diego, CA  92111.


What is Fitness Direct's official website?

Fitness Direct's official website is fitdir.com


What is Fitness Direct's revenue?

Fitness Direct's annual revenue is $3.8 M.


What is Fitness Direct's SIC code?

Fitness Direct's SIC: 39; 394


What is Fitness Direct's NAICS code?

Fitness Direct's NAICS: 33992; 339.


How many employees does Fitness Direct's have?

Fitness Direct has 15 employees


What industry does Fitness Direct belong to?

Fitness Direct is in the industry of Health wellness and fitness.

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